Old Navy Clothing by GAP

Old Navy is a well-known American clothing retailer based in San Francisco, California. Old Navy offers a complete product of clothing for the whole family.

GAP “the darling of Wall Street” is Old Navy’s parent. The division was renamed to Old Navy in order to establish a separate image from its patent.

old navy clothes for boysOld Navy is directed by Millard Drexler during 1980s. Later in the decade, he adds three divisions babyGap, Banana Republic, and GapKids.

After separated from its parent, Old Navy grew quickly in 1997.  It became the first retailer achieving $1 billion in its first four years in business, and opened 500 stores by 2000. In 2001, they began its expansion with the opening of 12 stores in Ontario, Canada.old navy clothes for him

As one of America’s favorite Retail Stores, contrary, Old Navy has below average dressing rooms, mediocre shopping experience and poor in service compared to its competitors. However, in fact, this brand did beat 18 other retail stores and named itself in top 10 favorite retail stores. Old Navy, later in 2011, has been focusing a family-oriented environment that is named Project ONE.

The marketing concept of Old Navy is offering the clothes for women, plus size and maternity. Since 2007, the plus-size clothes only available online. Moreover, Old Navy mission is to offer affordable fashionable clothing and accessories for adults, kids, baby, and Moms-to-be.old navy clothes for kids

The Gap continued to suffer during the beginning of the new century, 2001. However, Old Navy managed to recover from its jammed distribution system by making international debut for the chain in 2001. This brand opened 12 stores in the province of Ontario, Canada.

It wasn’t stay longer. Old Navy began to slow for its development, its rate of adding at least 100 new stores annually began slow-moving. By the end of 2002, the chain consisted of 842 stores, having added 44 units during the year. In 2003, the company increased its store count by only one store. The same was true of 2004, as Old Navy ended the year with 844 stores.old navy clothes for teenage

In 2013, with all their obstacles, Old Navy’s parent, GAP Inc. awarded rank 5th among specialty retailer in the list of World’s Most Admired. It is maybe because of its affordable price and the most wanted retail store for bargain hunter.

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